Lamplight brand creation
Company
Lamplight
Tools
Adobe XD Photoshop Illustrator Notion Figma Zeplin
My Role
Design Lead
Problem
Designing a modern, technology first healthcare brand that appeals to the target market (US Healthcare market).
Process
Discovery - Competitor research was the biggest focus for this project kickoff. Looking at other providers of a similar service in the industry and those brands I like outside of the industry. Exploration - Logo and name ideation with the marketing team using Miro, running through ideas for names, their meanings, their association to the target customers and relation to healthcare. Working on 3 of my favorite name ideas and developing logos based around these, I tend to sketch out ideas and flesh them out in illustrator, the colour schemes I took from healthcare images using adobe colour palette generator. Design - Delivered 6 designs to key stake holders and took feedback on their favourites and made changes from there.
Outcome
The brand launched with a small campaign, website and social posts. Has since grown to an online staffing platform with 1k new users per month.
Learnings
Give key stake holders less options when it comes to deciding on a logo! 3 is usually enough.
About
Hi - I'm Josh, a UI & digital designer with 10 years of experience in design and marketing.
My aim is to make a positive impact using design. I am currently working for NatWest Group providing UI improvements across multiple streams to 17 million customers.
Experience
UI Designer
NatWest Group
April 2022 - Present
Senior Digital Designer
Selligence
February 2021 - April 2022
Senior Digital Designer
Peacocks
October 2018 - January 2021
Owner / Freelance
Noodle Lime
October 2015 - November 2018
Website Content Manager
WJEC / CBAC
April 2018 - October 20188
Digital Marketing Manager
Visit Cardiff / Cardiff Council
March 2013 - April 2018
Marketing Officer
Johnson & Johnson
June 2012 - January 2013
Name
Josh Parke
Location
Cardiff, Wales
Tools
Adobe Suite
Figma
Webflow
Notion
Skills
Visual design
Design systems
UX/UI design
Wireframing
Research
Accessibility
