Every great design

begins with an

even better story

Built in webflow - Designed in figma message

I am UI Designer based in Cardiff, Wales

I design digital products creating intuitive and straightforward user experiences. My background in marketing helps me envision creative stories, bringing them to life in products.

Read a little more about me or take a look at some of my recent work.

Recent work


Hi - I'm Josh, a UI & digital designer with 10 years of experience in design and marketing.

My aim is to make a positive impact using design. I am currently working for NatWest Group providing UI improvements across multiple streams to 17 million customers.


UI Designer
NatWest Group

April 2022 - Present

Senior Digital Designer

February 2021 - April 2022

Senior Digital Designer

October 2018 - January 2021

Owner / Freelance
Noodle Lime

October 2015 - November 2018

Website Content Manager

April 2018 - October 2018

Digital Marketing Manager
Visit Cardiff / Cardiff Council

March 2013 - April 2018

Marketing Officer
Johnson & Johnson

June 2012 - January 2013